Flows that sell the most!
🚀Three flows and one tip to Sell better and Faster this BFCM!
Howdy Readers🥰
In this newsletter, you will find:
💰Maximizing BFCM Conversion: Essential Email Marketing Strategies
👉 Demystifying Google's Auto-Created Ads: FAQs Unveiled
⚡ Anthropic Facelifts Claude 2.1 with a 200K Context Window
BFCM MARKETING STRATEGIES
💰Maximizing BFCM Conversion: Essential Email Marketing Strategies
As the Black Friday and Cyber Monday (BFCM) frenzy approaches, gear up for the most anticipated shopping event of the year. To leverage this opportunity, it's crucial to fine-tune your marketing strategies for higher conversion rates. Here’s a roadmap for optimizing key flows to enhance customer engagement and sales during BFCM alongside managing the traffic on the site to convert.
🧐Welcome Flow Optimization:
Engagement Rate: SMS welcome series have an 8x higher engagement rate compared to email. A personalized welcome flow can significantly boost conversion rates.
Strategy: Greet new opt-ins with an incentive to purchase, like a gift voucher or a small discount. If you've segregated shoppers interested in BFCM deals into separate lists, mention this in your welcome message.
🛍️Browse Recovery Flow Enhancement:
Craft a Captivating Product Page: Upgrade your product page to be more enticing. This involves showcasing high-quality images, attractive product descriptions, customer reviews, and prominently displaying your best offers.
Create a Seamless Checkout Flow: Optimize your checkout flow to be simple and seamless. Avoid overloading customers with information during checkout and consider offering a guest checkout option.
Diverse Payment Options: Include a variety of payment options that cater to different customer preferences. Research your target customers’ preferred payment methods and include popular ones.
Exit Popups: Implement exit popups with appealing offers like discounts or free shipping. The design and message of these popups are crucial to ensure they are persuasive and not annoying.
🛒Cart Recovery Flow Improvement:
Send Abandoned Cart Email Reminders: Automated email reminders can be highly effective, with over 40% of such emails being opened. These emails contribute to a significant increase in revenue.
Content Strategy: Start with a compelling email subject, personalize the content by including the customer’s name and the products left in their cart, and offer a tempting coupon code.
Email/SMS Frequency: The timing of the emails is crucial. The first email should be sent within an hour of cart abandonment, followed by a maximum of three more emails, spaced out within 12 to 24 hours.
Clear Call to Action: Ensure your email has a clear, action-oriented CTA. Phrases like "Complete Your Purchase Now" or "Grab Your Deal" can be effective. The CTA should guide the customer back to their abandoned cart with minimal effort.
👨💻Enhancing Website Experience
Recognize that a seamless website experience accounts for half the battle in successful BFCM campaigns.
Utilize Cloudways, a managed cloud hosting platform, to enhance site performance. Cloudways offers to:
Scale effortlessly
Stay secure
Boost site performance
Grow on a budget!