Fix Shipping To Boost Profits

🚀 Spot and fix the small mistakes that are eating big on your profits

Howdy Readers 🥰 

In this newsletter, you’ll find:

🚚 Common Mistakes That Increase Carrier Costs and How to Avoid Them

🚫 TikTok Tightens Ad Targeting for Teens and Introduces AI Disclosure Rules

📈 Meta’s Growing Share in Marketing Budgets

TOGETHER WITH MODASH

Everyone: Run authentic influencer partnerships

Not a single person: Wow, that’s so helpful. 

Authenticity is the heart of influencer marketing. But there isn’t any good advice about how to do that. How can marketers ensure they form real relationships and get authentic content from creators? 

By speaking with senior influencer marketers, Rochi Zalani from Modash got some practical advice. 

The first tip: Find authentic creative angles  

Find a link between an influencer's personal story and your product. 

Look at what they talk about often, what advice, preferences, and values they share in their posts & stories, and what they struggle with or dislike?

If you can’t find a way to fit your product from all those prompts, choose a different influencer because this one will most likely feel forced and fake. 

Find more tips about how to run authentic influencer partnerships now!

CARRIER COSTS

🚚 Common Mistakes That Increase Carrier Costs and How to Avoid Them
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Whether you’re in the logistics industry or running any business that relies on shipping, minimizing carrier costs is crucial for maintaining healthy profit margins. Unfortunately, some common mistakes can inflate these costs unnecessarily. Here’s a look at mistakes that can increase carrier costs and how to avoid them:

1. Invoice Errors

Errors in invoices—whether due to inaccurate billing information from the carrier or incorrect payment details from your side—can lead to overcharges. This not only increases your costs but also adds administrative burdens to correct these errors.

Solution: Implement an automated invoice auditing system to cross-check invoices against your carrier contract and identify discrepancies. Regular staff training on accurate invoicing practices is also essential to prevent these errors from occurring.

2. Inefficient Packaging

Improper packaging, whether it’s overpacking or underpacking, can lead to increased shipping costs. Overpacking increases the shipment’s weight and dimensions, while underpacking can cause product damage, leading to additional replacement costs.

Solution: Optimize your packaging strategies by using the right-sized boxes and high-quality materials. Training your staff on effective packaging techniques or consulting with packaging experts can also help reduce these costs.

3. Relying on One Carrier