Faster Execution, Better Results
🚀 Avoid Execution Nightmares This Halloween and BFCM
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🚀 Avoid Execution Nightmares This Halloween and BFCM
🛍️ Google Enhances Shopping Experience with AI and Tests New Ad Formats
🎥 LinkedIn Boosts Event Ads and Expands AI Campaign Tools
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HALLOWEEN
🚀 Avoid Execution Nightmares This Halloween and BFCM
As DTC brands prepare for Halloween and BFCM, having brilliant ideas isn’t enough—execution is the key. Many brands struggle to take their strategies from the whiteboard to the real world, leaving potential sales untapped. Here’s how DTC marketers can ensure their ideas come to life in time for these crucial sales events.
1. Assign “Execution Enforcers” to Keep the Focus
Assign specific team members as “Execution Enforcers” to ensure progress. Their role is to shift the team from brainstorming to acting, making sure timelines are met and ideas don’t linger unexecuted.
Example: Gymshark assigned specific roles for execution during their #BigDealEnergy Black Friday campaign in 2020, which led to rapid engagement growth.
Stat: Companies focusing on execution are 40% more likely to outperform their competitors, according to McKinsey.
2. Lock in Deadlines Before Brainstorming
Fix deadlines before ideas start flowing. Pre-determined dates prevent endless refinement and ensure your campaign is ready for the holiday rush.
Example: Glossier’s BFCM success came from sticking to early deadlines for creatives and web assets, reducing last-minute changes.
Stat: Harvard Business Review notes that brands with early deadlines are 50% more likely to launch on time.
3. Outsource Creative Content for Speed
When internal resources are stretched, outsourcing content can help avoid bottlenecks. Platforms like Insense can deliver UGC videos in just 10 days, giving your team breathing room during the busy Q4 season. Book a free strategy call by Oct 18 and get $200 for your first campaign.
Example: NutraChamps Boosted Brand Awareness with 322 collabs with content delivered within 2 weeks! This saved the team a lot of time and got results faster.
Stat: Outsourcing can shorten project timelines by up to 33%, according to Outsourcing Insight.
4. Use Data from Last Year to Avoid Pitfalls
Reviewing last year’s data can help avoid repeating mistakes. Analyzing cart abandonment, supply chain issues, and conversion rates can improve execution this year.