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Howdy Readers 🥰

In this newsletter, you’ll find:
📈 Extend Ad Success: Iterating Winning Concepts for DTC Growth
📞 Google’s Call Ads Transition and New AI Tool
🚀 Amazon Non-Endemic Ads: Strategies for Businesses
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AD SUCCESS
📈 Extend Ad Success: Iterating Winning Concepts for DTC Growth
DTC brands often rely on a few successful ad concepts, but true growth requires pushing these boundaries. By iterating on winning ads, brands can drive incremental reach, reduce creative fatigue, and optimize ad performance without creating entirely new concepts.
1. Tweak Core Elements to Maintain Engagement
One of the simplest ways to extend the life of a successful ad is to tweak core elements, such as headlines, hooks, or visuals. A slight change can refresh the content while maintaining the ad’s familiarity, allowing it to continue resonating with audiences without losing its original appeal. For instance, rotating the first frame or adjusting the background setting can create a “new” look that captivates viewers and keeps them interested.
Execution Tip: Change settings or introduce new creators to infuse novelty without altering the core message. These minor adjustments can prolong an ad’s effectiveness and widen its appeal, particularly for seasonal or demographic variations.
2. Structured Testing for Layered Impact
Structured testing involves making methodical adjustments to specific ad components, from calls to action to unique visual variations. By layering these changes on top of each other, brands can scale their ad concepts to reach different sub-segments and seasonal preferences without drastically increasing creative costs.

Case Insight: For a broader perspective, brands like Glossier use analytics to uncover patterns in successful ads, identifying elements that resonate most with specific audience segments, and then iterating to target seasonal preferences and diverse demographics. In their Golden Quarter campaign, Glossier saw nearly double the return on ad spend by carefully testing variations in their holiday promotions and optimizing ads based on real-time feedback.
3. Integrate High-Conversion UGC for Seasonal Impact
User-generated content (UGC) has proven especially effective for holiday campaigns, as authentic visuals drive purchase decisions more than polished ads. As a relatable, high-conversion format, UGC is ideal for Black Friday and holiday marketing, where consumers are particularly receptive to genuine testimonials and relatable experiences.
Execute this easily with Insens. They deliver ready-to-use UGC ads tailored for Q4 within 10 days, handling the entire process from creative research to post-production. Insense’s results-driven service has helped brands like Opopop generate over 14 million impressions with UGC, underscoring its effectiveness in high-stakes seasons. Book a no-commitment strategy call to learn more and get up to 20% off their managed service until November 1.
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4. Analyze and Amplify What Works
Use data from