Make Your Brand Immortal!
🎭 6 Emotions that made the greatest brands ever!
Howdy Readers🥰
Next, you'll tell me they don't know the difference between SEO and SEM 🤦♂️😱
In this newsletter, you will find:
🎭Emotions brands Immortal
🛠️ Marketer's Toolkit Upgraded: Google's New Ai-Powered Ad Campaigns
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🎭 EMOTIONS MAKE BRANDS IMMORTAL
Ever get that warm, fuzzy feeling when you're shopping from your favorite DTC brand? Or find yourself reaching for the 'buy now' button in anticipation of satisfying a feeling that only your favorite product from that specific brand can satisfy? Welcome to the wild ride of emotions in DTC shopping, where the sneaky principle of emotional contagion is pulling the strings and making brands immortal in the memories of their customers. Let's dive into this emotional rollercoaster and explore six strategies that DTC brands have been using, leveraging the principle of emotional contagion:
🫂Community Building and the Feeling of Belongingness
Brands like "Allbirds" have been focusing on building a community around their products. They create a sense of belonging and shared values, which naturally evoke positive emotions in their customers.
They use social media platforms to engage with their audience, share user-generated content, and foster a sense of community.
They also organize events and collaborations that resonate with their target audience's values and interests.
By creating a community, they are not just selling a product but an experience and a sense of belonging, which is a powerful emotional driver.
🗣️Storytelling and Feeling of Empathy
Brands like "Glossier" have been using storytelling as a way to connect with their audience on a deeper emotional level.
They share the story behind their products, the inspiration, and the people who make them.
They also share customer stories and experiences, making their audience feel a part of their brand's journey.
Storytelling allows brands to create an emotional connection with their audience, making their products more relatable and appealing.
🤝Social Responsibility and the Feeling of Trust
Brands like "Everlane" have been emphasizing their commitment to social responsibility. They share their efforts in sustainability and ethical practices, evoking a sense of pride and trust in their customers.
They are transparent about their supply chain and manufacturing processes.
They also engage in initiatives that give back to the community and the environment.
By being socially responsible, they appeal to the customers' values and ethics, creating a positive emotional association with their brand.
😎Personalization and Feeling of being Valued and Uniqueness
Brands like "Function of Beauty" offer personalized products, making their customers feel unique and valued.
They provide customizable products based on individual preferences and needs.