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In this newsletter, you’ll find:
📱 How to Create Mobile-Friendly Emails: Part 2
📈 The Future of Social Media: Key Trends for H2 2024
🛒 Google to Unify Schema Markup & Merchant Center Feed Data
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EMAIL MARKETING
📱 How to Create Mobile-Friendly Emails: Part 2
In our previous edition, we covered five essentials for keeping emails mobile-friendly. Now, let’s dive into part 2 with more tips to ensure your emails stay engaging for mobile users!
1. Prioritize Scannability with Font and Layout Adjustments
To ensure readability and accessibility in your mobile-first email design, make sure no text is smaller than 14 px. For headlines, a minimum of 22 px is recommended to grab attention. Also, use easy-to-read fonts and consider bolding important text to make it stand out.
In addition to font size, adjust the margins for readability. Mobile users rely on fluid finger motions, so ample padding between elements is crucial. Aim for 10 px between clickable elements and 20 to 30 px around the outer margins to create a clean, easy-to-navigate design.
2. Keep Content Concise and Focused
When it comes to mobile emails, less is more. Limit your email length to around 125 words, with a maximum of 200 words for more detailed newsletters. To maintain clarity, feature three short sentences per content block, ensuring your message is clear and to the point.
Using bullets and pointers can also help break down information into digestible chunks. However, limit the number of bullet points to three key features to keep your email focused and avoid overwhelming the reader.
3. Simplify with Minimal Microcopy and Icons
While microcopy and icons can highlight your unique selling points, too much can clutter the email and distract from your main message. Focus on using these elements sparingly. For example, instead of overcrowding your email with text, consider featuring simple, impactful elements like press logos to build authenticity and trust.
By combining these strategies, you can create mobile-friendly emails that are visually appealing, easy to navigate, and effective in driving engagement. Keep refining your approach to ensure your emails resonate with mobile users, turning their attention into action!
BONUS: Are your email stats and overall deliverability plummeting? Inbox mailers can help you generate up to 3X higher open rates by sending emails when your subscriber is actively in their inbox, ensuring your message gets noticed.
SOCIAL MEDIA TREND
📈 The Future of Social Media: Key Trends for H2 2024
Insights from Tubular
The social media landscape in H2 2024 is evolving rapidly, with shifts in content formats, platform performance, and the integration of AI. To stay ahead, brands and creators must adjust their strategies to align with these changes.