Emails for the Scrollers

🚀Create Mobile Friendly Emails that sell seamlessly in a scroll.

September 06, 2024

In partnership with

Howdy Readers 🥰 

In this newsletter, you’ll find:

📱 How to Create Mobile-Friendly Emails: Part 2

📈 The Future of Social Media: Key Trends for H2 2024

🛒 Google to Unify Schema Markup & Merchant Center Feed Data

If you’re new to ScaleUP then a hearty welcome to you, you’ve reached the right place along with 50k+ CEOs, CMOS, and marketers.😉 Let’s get into it, shall we? Oh! Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!

TOGETHER WITH HONEYBOOK

Become a high-earner with these 3 tips

Learn what the highest-earning independent marketing and creative businesses are doing to stay ahead of the rest.

EMAIL MARKETING

📱 How to Create Mobile-Friendly Emails: Part 2

In our previous edition, we covered five essentials for keeping emails mobile-friendly. Now, let’s dive into part 2 with more tips to ensure your emails stay engaging for mobile users!

1. Prioritize Scannability with Font and Layout Adjustments

To ensure readability and accessibility in your mobile-first email design, make sure no text is smaller than 14 px. For headlines, a minimum of 22 px is recommended to grab attention. Also, use easy-to-read fonts and consider bolding important text to make it stand out.

In addition to font size, adjust the margins for readability. Mobile users rely on fluid finger motions, so ample padding between elements is crucial. Aim for 10 px between clickable elements and 20 to 30 px around the outer margins to create a clean, easy-to-navigate design.

2. Keep Content Concise and Focused

When it comes to mobile emails, less is more. Limit your email length to around 125 words, with a maximum of 200 words for more detailed newsletters. To maintain clarity, feature three short sentences per content block, ensuring your message is clear and to the point.

Using bullets and pointers can also help break down information into digestible chunks. However, limit the number of bullet points to three key features to keep your email focused and avoid overwhelming the reader.

3. Simplify with Minimal Microcopy and Icons

While microcopy and icons can highlight your unique selling points, too much can clutter the email and distract from your main message. Focus on using these elements sparingly. For example, instead of overcrowding your email with text, consider featuring simple, impactful elements like press logos to build authenticity and trust.

By combining these strategies, you can create mobile-friendly emails that are visually appealing, easy to navigate, and effective in driving engagement. Keep refining your approach to ensure your emails resonate with mobile users, turning their attention into action!

BONUS: Are your email stats and overall deliverability plummeting? Inbox mailers can help you generate up to 3X higher open rates by sending emails when your subscriber is actively in their inbox, ensuring your message gets noticed.

SOCIAL MEDIA TREND

📈 The Future of Social Media: Key Trends for H2 2024
Insights from Tubular

The social media landscape in H2 2024 is evolving rapidly, with shifts in content formats, platform performance, and the integration of AI. To stay ahead, brands and creators must adjust their strategies to align with these changes.

  • Macro Trends: From 2023 to 2024, AI is transforming social media categories such as dance and animal content, while gaming content on YouTube has skyrocketed, hitting 6 billion monthly views by mid-2024. Music platforms like TikTok are also encouraging more collaboration between musicians and audiences.

  • Rise of Long-Form Content: Audiences are moving toward longer, more immersive content. Short-form videos have seen a decline, while longer videos (1-2 minutes) are gaining traction, particularly on platforms like TikTok and YouTube.

  • Platform-Specific Strategies: YouTube remains dominant in long-form gaming content, while TikTok is gaining ground in sectors like beauty, music, and finance. Instagram has seen a 33% rise in engagement, indicating that platform-specific strategies are essential.

  • AI in Social Media: AI-generated content, from dance videos to machinima, is gaining popularity, offering new opportunities for personalized and engaging social experiences.

  • Olympics Influence: The 2024 Paris Olympics showed how social media can elevate global events, with athletes like Simone Biles using platforms like TikTok to drive billions of views.

To remain competitive, brands and creators must embrace these shifts, leverage cross-platform strategies, and incorporate new technologies like AI into their content creation.

GOOGLE

🛒 Google to Unify Schema Markup & Merchant Center Feed Data
Insights from Search Engine Journal

Google is streamlining how product data is managed by unifying schema.org markup with Merchant Center product feeds, simplifying the process for merchants and improving product listings’ accuracy.

  • Dual Product Data Pipelines: Currently, Google uses both schema.org data and Merchant Center feeds for product listings. The goal is to encourage merchants to use both for more comprehensive Shopping and Image results.

  • Addressing Discrepancies: Mismatches between schema markup and Merchant Center data can create inconsistencies in product information. Google’s unification plan aims to close these gaps, ensuring consistent data for elements like pricing and availability.

  • Simplified Management: This unification will reduce redundant efforts and help merchants maintain accurate, up-to-date listings. Google will collaborate with the schema.org GitHub community to refine the model and address feedback.

Merchants should audit their current product data and prepare for these changes to ensure they’re maximizing visibility and accuracy in Google Shopping results.

QUICK HITS

🥅 How Bedrop achieve 35% higher AOV in search channels than in social? With over 500M daily active users, you can beat your CPA goals with Taboola’s advanced algorithm, and get 50% more views and 10x higher engagement rates compared to traditional display ads. Start maximizing your ad performance with Taboola today! 

📮Are your email stats and overall deliverability plummeting? Try Inbox Mailers and generate up to 3X higher open rates. LEGITIMATE open rates. It works by perfectly sending your emails when your subscriber is actively in their inbox. Book a free demo and see it in action for yourself!

🗞️YouTube is rolling out new AI detection features to combat deepfakes. The “synthetic-singing identification technology” will use audio matching to identify and manage AI-generated voice imitations. Additionally, Another tool will detect deepfakes of real faces, assisting celebrities and politicians in controlling unauthorized likeness use.

📺Media buyers are poised to raise ad spending by 11.8% in 2024, up from the previous forecast of 9.5%, driven by increased political advertising and the Summer Olympics. Connected TV (CTV) will lead with an 18.4% growth, followed by social media at 16.3% and paid search at 13.1%.

ADVERTISE WITH US

Wanna put out your message in front of over 50,000 best marketers and decision makers?

We are concerned about everything DTC and its winning strategies. If you liked what you read, why not join the 50k+ marketers from 13k+ DTC brands who have already subscribed? Just follow this.

At ScaleUP, we care about our readers and want to provide the best possible experience. That's why we always look for ways to improve our content and connect with our audience. If you'd like to stay in touch, be sure to follow us EVERYWHERE🥰

Thanks for your support :) We'll be back again on Monday with more such content 🥳