Emails need arcs, not blasts.
✉️ Why 90% of your flows feel invisible, and how to build ones that convert like a story, The Influencer Economy Just Hit a Turning Point, And AI Is Ready to Replace It, and more!
Howdy Readers 🥰
In this newsletter, you’ll find:
✉️ “Owned Content Layering” for Email + SMS: Why 90% of your flows feel invisible, and how to build ones that convert like a story.
🧠 The Influencer Economy Just Hit a Turning Point, And AI Is Ready to Replace It
🏆 Ad of the Day
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✉️ “Owned Content Layering” for Email + SMS: Why 90% of your flows feel invisible, and how to build ones that convert like a story.
Most brand emails fail not because they look bad or write poorly, but because they land flat. The problem? They treat every subscriber the same, every send like a broadcast, and every message like a sales pitch. No arc. No rhythm. No real progression.
In reality, every owned channel, email, or SMS should function more like a seasoned sales rep than a loudspeaker. It should anticipate where your customer is in the journey, and layer in the right emotional and strategic triggers based on intent stage, recency, and past behavior.
Think of it like storyboarding your content across a funnel, not stacking offers inside a flow.
Here’s what “content layering” actually means in practice:
The Hook Layer – content that stops the scroll: Lead with emotional resonance or unexpected insight. For first-time visitors or cold subscribers, this could be a founder’s story, a shocking ingredient fact, or a “why this product exists” moment. The goal is to spark curiosity, not push a product.
The Proof Layer – content that deepens belief: Once curiosity is earned, reinforce it with review data, before/afters, UGC breakdowns, or comparison visuals. This layer matches intent signals, such as product page views or cart starters, with conviction content to nudge the buyer forward.
The Commitment Layer – content that nudges decision: Finally, bring in urgency, limited drops, bundle logic, or founder-framed offers. But only once a belief has been built. Timing matters, too early, and you burn trust; too late, and they’ve already bounced.
This is exactly the strategy detailed in the free GetResponse eBook.
It teaches you how to build 3-step funnel sequences that layer value, automate conversion paths, and own your audience beyond the platform algorithm. If you’re still treating email like a newsletter blast, So Download the free GetResponse Ebook here and reset your playbook completely.
Bonus Layering Techniques That Scale:
Progressive Disclosure – don’t dump all your USPs at once. Reveal one new “aha” per touchpoint to create narrative tension.
Tone Matching – mirror the buyer’s mindset (skeptical, browsing, loyal) across flows. Don’t speak in hype if they’ve only lurked.
Flow Switching – move users across sequences based on live behaviors (e.g. click on UGC = swap them into the ‘social proof’ drip).
Great email doesn’t feel like marketing, it feels like a journey. When done right, each touchpoint isn’t a repeat; it’s a reveal.
🧠 The Influencer Economy Just Hit a Turning Point, And AI Is Ready to Replace It
Traditional influencer marketing is facing fatigue, trust erosion, and diminishing returns. Yet just as creators lose their edge, AI avatars are stepping up, proving in China that they can outsell humans, stream nonstop, and scale with zero burnout.
The Breakdown:
1. AI Avatars Are Outselling Real Creators in China - Luo Yonghao’s AI double sold $7.6M in 7 hours, more than his human stream. The avatars mimic voice, humor, and energy, without ever taking breaks. For brands, they’re fast becoming cheaper, scalable, and always-on sellers.
2. Trust in Human Influencers Is Cracking - Influencer fatigue is real, audiences now skip anything marked #ad. Only 12% trust influencer promos, and 42% of those regret the purchase. Scandals like Honey and BetterHelp have only deepened the skepticism.
3. Sponsorship Overload Is Causing Real Fatigue - Plug-ins like SponsorBlock are helping millions bypass in-video ads, just like ad blockers did for banners. On TikTok and Instagram, creator credibility drops fast when posts feel like cash grabs.
As trust in creators wanes and saturation hits, AI avatars are stepping in to do what humans can’t: scale, personalize, and sell at superhuman efficiency. The next wave of marketing may not be about who you follow, but what your feed learns to sell you, with or without a face.
🏆 Ad of the Day
What Works:
The headline “Stop spending summer scooping poo” plays with contrast, mixing seasonal joy (“summer”) with an unpleasant chore (“scooping poo”) to instantly grab attention.
The pain point (manual litter cleaning) is universal for cat owners, and this ad turns that into a clear emotional appeal. By placing the product in a calm, homey setting with neutral tones, the brand reassures the viewer of elegance and ease, not just function.
The machine is shown mid-use, with the cat inside, this subtly conveys automation and reliability without needing extra copy. No long explanations, just a smart product solving a dirty problem.
Broader Insights:
It uses humor, clear visual hierarchy, and pain-point flipping to convert a gross task into a clean, premium solution. No jargon, no overload, just instant clarity and clever copy.
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