Email Smarter, Not Harder

🚀 Take charge and look deeper into emails that are hurting your revenue.

Howdy Readers 🥰

In this newsletter, you’ll find:

🚫 Why Blasting Your Entire Email List Can Hurt Your Revenue

📊 Video Ads: Current Costs and Trends in 2024

🚀 Native Advertising in 2024: Trends and Insights

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EMAIL LIST

🚫 Why Blasting Your Entire Email List Can Hurt Your Revenue
^{Insights from Tobi Chapman}

“There’s a sale! Let’s send an email to everyone!”

Hold on a second. While this might seem like a good idea, it can damage your long-term revenue.

The Immediate Temptation

Sending a promotional email to everyone on your list feels like it should maximize sales:

1.Wide Reach: More people receive the email.

2.Increased Opens: More people open it.

3.Higher Clicks: More people click through.

4.More Purchases: More people buy.

The Hidden Pitfall

While this might work for one-off campaigns, regularly emailing your entire list can harm your email deliverability. Over time, this reduces the effectiveness of your campaigns and diminishes your revenue potential.

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