Edge Out The Competition
🚀 The Power of Smart Exclusivity deals
In partnership with
Howdy Readers 🥰
In this newsletter, you’ll find:
🤝 The Deal with Influencer Exclusivity
🚨 Consumer Preferences for AI-Powered Search in E-commerce
👻 Snap Ad Platform Enhancements: Direct Response (DR) Updates
TOGETHER WITH ADQUICK
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INFLUENCER EXCLUSIVITY
🤝 The Deal with Influencer Exclusivity
Insights from Return On Influence
Exclusivity in influencer marketing is essential for protecting your investment and ensuring authenticity. It requires a tailored approach, but before we get into that we need to find the right influencers, and how do you do that?
Ryan Prior from Modash interviewed 4 senior influencer marketers who all agreed: think beyond your product category and focus on your target audience to find the best influencer partners, expanding your pool beyond obvious choices. Discover more ways to find your best niches here.
Why Exclusivity Matters
Full Exclusivity: This means the influencer posts no sponsored content for a set time before and after your campaign. It ensures your message stands out and reaches the audience effectively.
Category Exclusivity: Influencers can't partner with your competitors for a specific period, making the sponsored post feel more authentic and credible.
Customizing Exclusivity Agreements
There is no one-size-fits-all; the terms should align with your product and campaign goals. Consider:
Type of Exclusivity: Do you need full or category exclusivity, or both?
Duration: How long should the exclusivity last? A day, a week, or a few months?
Competitor Flexibility: Allow collaborations with adjacent brands, but not direc