Easy Returns for Impressive Sales
🚀 Craft Magical Returns That Increase Sales!
Howdy Readers 🥰Â
In this newsletter you’ll find:
📦 Easy Returns for Impressive Sales
📺 Exploring the Potential of Connected TV (CTV) Ads
🌟 Google’s New Query Matching Enhancements
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RETURN POLICY
📦  Easy Returns for Impressive Sales
Insights from Portless
Return policies significantly influence consumer purchasing decisions, impacting both customer acquisition and retention. Here’s how different return policies affect purchasing behavior and what strategies brands can adopt to enhance customer satisfaction and loyalty.
Understanding the Impact
Return policies vary by brand, outlining what can be returned and the process for refunds. These policies play a crucial role in consumer behavior:
Customer Retention: Lenient return policies encourage repeat purchases.
Customer Acquisition: Potential buyers may avoid brands with strict return policies.
Return Period Preferences Across Demographics
Different demographics have varying preferences for return periods:
Baby Boomers: Prefer standard 30-day return policies.
Gen Z<