Dumb is the new Genius!
🚀 How Laughs made Liquid Death Millions in revenue
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🤑 Laughs that sold Millions ( Liquid Death Story )
📊 Unveiling Microsoft Ads' UET Insights: Your Ultimate Campaign Navigator!
🤫 GA-4 Audiences - Your Secret Marketing Weapon
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🤑Laughs that sold Millions ( Liquid Death Story )
We’re you know of Liquid Death as the brand that sells Water in Beer Cans and has recently ventured into energy drinks.
But What made it the giant it is today?
In 2019 their Annual Revenue was $3M to $45M in 2021 and $130M last year.
This massive growth doesn’t just happen by chance.
It’s a virality design. And their strategy was simple. Any campaign they planned was not meant to just promote the product but to make people laugh.
This seemingly simple criterion is the principle of their campaign, the core of their virality design. Here are 3 things they do right to sell more!
🧠Dumb is the new Genius
Right from the beginning of the brand, their strategy has been to do the dumbest possible thing.
They literally named a healthy and safe beverage brand “Liquid Death”
This science of this is really simple our curiosity for the most absurd things is higher than what it would be for something “Not Dumb”
Also, the fact that our brain is wired to replicate what has worked in the past, makes it extremely difficult to innovate and stand out and that’s where thinking “DUMB” can help you explore initially bad but gradually and certainly innovative ideas to craft campaigns that WILL SELL M