Cut NCPA Max Profits
🚀 Break free from the deceptive CPA and focus on NCPAs to Max Profits
Howdy Readers 🥰
Best day of the week?
🤑 Cut NCPA Max Profits!
🚀 Google and Microsoft Elevate Advertising with Significant Updates
🤩 Snapchat’s Sponsored AR Filters & Instagram’s Hashtag Search
TOGETHER WITH MARKETING SCROLL
How the best marketers handle surprise meetings without breaking a sweat
Has this ever happened to you?
You've just walked into the office, and bam—your boss wants a marketing meeting with you in three minutes.
At first you're freaking out…
But then you remember you've got Marketing Scroll.
So you whip out your phone and catch up on the 60-word news nuggets that make you look like you've got it all together for the meeting. Whew.
Never walk into a meeting unprepared again.
AD OPTIMIZATION
🤑 Cut NCPA Max Profits!
Reducing New Customer Acquisition Cost (NCPA) is crucial for brand growth, offering clarity beyond the traditional Cost Per Acquisition (CPA) by specifically tracking the expense of acquiring new customers. Here are four effective strategies to lower your NCPA:
👀 Optimize Landing Page Variables
Tailor messaging, especially in headlines, to resonate with your Ideal Customer Profile (ICP).
Streamline the buying process by bypassing the cart for direct checkout.
Employ price anchoring techniques to enhance perceived value.
Enhance the hero image for immediate offer visibility.
Prioritize social proof and comparison charts above the fold and throughout the page.
Improve page loading speed to reduce bounce rates.
🗣️ Amplify Testimonials and Social Proof
Offer discounts or a points program for leaving reviews, increasing engagement with incentives for video testimonials.
Launch social media giveaways to encourage comprehensive reviews.
Maintain an active organic social media presence to build trust and credibility, indirectly boosting conversions.
🤓 Expand Ad Creative Production