Cut Costs Ship Easy

🚀 Make customers happy with fast, smart, and low-cost shipping without breaking the bank

Howdy Readers 🥰 

In this newsletter, you’ll find:

🚚 Cut Costs Ship Easy!

📈 Yelp Introduces New Advertising Features for National Brands

🔍 Google Enhances Advertising Tools with Privacy Sandbox and Ads Editor Updates

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SHIPPING

🚚 Cut Costs Ship Easy!

Reducing shipping costs is crucial for eCommerce success. Here are some effective strategies to help you cut down on shipping expenses while keeping your customers satisfied.

1. Allow Shoppers to Choose Their Shipping Costs During Holidays

Holidays often come with shipping surcharges. Show estimated shipping costs directly on the product page and offer multiple options and delivery speeds, allowing customers to select what fits their budget best. Starting early sales promotions can also help bypass these surcharges.

Tip: Always provide clear delivery dates to avoid scaring off customers with high delivery fees.

2. Analyze Competitor Orders

Purchase orders from brands offering similar products with free shipping to identify cost-cutting measures. Examine their shipping labels, carrier choices, packaging design, and product presentation.

Tip: Compare both large retailers and smaller brands to gather comprehensive insights.

3. Encourage Pre-orders

Pre-orders help you anticipate costs and plan better. This strategy works well for bringing back popular products or launching new ones. Pre-orders can cover the cost of goods sold (COGS) before the products are even shipped.

Tip: Use this strategy for products going out of stock as well to maintain a steady cash flow.

4. Optimize Packaging Inventory

Avoid overstocking packaging materials that might become slow-moving. Consider these cost-saving ideas:

• Use product packages that can be shipped directly.
  

• Reuse or recycle packaging, and if needed, just paint over them.
  

• Source free packaging from carriers.

Tip: While optimizing packaging, be mindful of environmental impact; avoid using non-eco-friendly materials if supporting green initiatives.

5. Implement ‘Hybrid’ Shipping

Weekend and last-mile deliveries can be expensive. Instead, consider delivering to parcel boxes near the customer’s location, reducing the need for carriers to detour from their regular routes. This significantly lowers shipping costs. For more efficient shipping, consider using Portless for direct shipping from China to customers in just 6 days covering 55+ Countries and increasing lead time by 10x. Try it now! 

By implementing these strategies, you can manage and reduce your eCommerce shipping costs, ensuring better margins and happier customers.

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📈 Yelp Introduces New Advertising Features for National Brands
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