Cut Clicks, Boost Sales
🚀 The “Tangible Result” UX Hack Boost Engagement on D2C Websites
In partnership with
Howdy Readers 🥰
In this newsletter, you’ll find:
🚀 Boost Engagement on D2C Websites: The “Tangible Result” UX Hack
🚀 Mastering URL Parameters: A Complete SEO Guide
🎯 Boost Holiday Sales & Email Sign-Ups with Targeted Strategies
TOGETHER WITH PODPITCH
Save 13 Hours Weekly of Podcast Pitching with PodPitch.com
The best way to advertise isn't Meta or Google – it's appearing on dozens of podcasts that your customers already love.
You could write a few emails yourself to podcast hosts...
Or you could automate thousands of emails going out weekly, pitching your people as the PERFECT next podcast guest.
With PodPitch.com...
Log in with your email
Load your brand info
Click "automate"
Emails pitching your team as the perfect next guest will start sending out automatically to podcast hosts.
Big brands like Feastables are already using it instead of expensive PR Agencies.
Get your FREE personalized demo!
D2C WEBSITES
🚀 Boost Engagement on D2C Websites: The “Tangible Result” UX Hack
Insights from Ogenjen Gatalo
User experience plays a critical role in D2C success, especially during onboarding or checkout processes. Here’s a strategy to increase engagement and streamline interactions.
Instead of overwhelming users with dropdowns or multiple input fields, offer interactive options like sliders or clickable groupings.
Why does this work? It creates a visual, tangible experience, making choices feel more intuitive and reducing friction. Plus, it speeds up the process by eliminating unnecessary steps, cutting down from 3 clicks to 1!
💡 Pro Tip: Apply this to multi-step forms. Group product customizations or checkout preferences as visual categories. This not only simplifies decision-making but also makes the journey more engaging and unique.
Additionally to ensure you can reach most of the bounced-off traffic again, use Smart Recognition. It captures the emails of these people and is CAN-SPAM Compliant You can try it for free!
Why it Works for D2C
1. Faster Conversions – Minimizing input steps helps users breeze through checkout, which means fewer abandoned carts.
2. Higher Engagement – Visualizing options keeps users engaged and reduces friction, especially on mobile devices where dropdowns can be cumbersome.
3. Improved Experience – Offering clear, tangible results improves user satisfaction by making their choices feel more concrete and rewarding.
Some Examples include:
Warby Parker – Their online eyewear quiz offers a simple, visual selection of face shapes, allowing customers to easily find the right glasses with just a click, instead of scrolling through endless options.
Nike by You – The sneaker customization tool lets users personalize their footwear with sliders for colors, materials, and designs. By making the options visual, Nike simplifies complex choices and drives engagement.
Harry’s – In the grooming subscription service’s checkout flow, they allow users to select delivery frequencies and product preferences via simple groupings, enhancing the user journey by making it more visual and tangible.
Making decisions visually engaging and tactile helps speed up actions and boosts engagement, resulting in better conversions for D2C brands.