Cut Clicks, Boost Sales

🚀 The “Tangible Result” UX Hack Boost Engagement on D2C Websites

September 16, 2024

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Howdy Readers 🥰 

In this newsletter, you’ll find:

🚀 Boost Engagement on D2C Websites: The “Tangible Result” UX Hack

🚀 Mastering URL Parameters: A Complete SEO Guide

🎯 Boost Holiday Sales & Email Sign-Ups with Targeted Strategies

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D2C WEBSITES

🚀 Boost Engagement on D2C Websites: The “Tangible Result” UX Hack
Insights from Ogenjen Gatalo

User experience plays a critical role in D2C success, especially during onboarding or checkout processes. Here’s a strategy to increase engagement and streamline interactions.

Instead of overwhelming users with dropdowns or multiple input fields, offer interactive options like sliders or clickable groupings.

Why does this work? It creates a visual, tangible experience, making choices feel more intuitive and reducing friction. Plus, it speeds up the process by eliminating unnecessary steps, cutting down from 3 clicks to 1!

💡 Pro Tip: Apply this to multi-step forms. Group product customizations or checkout preferences as visual categories. This not only simplifies decision-making but also makes the journey more engaging and unique.

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Why it Works for D2C

1. Faster Conversions – Minimizing input steps helps users breeze through checkout, which means fewer abandoned carts.

2. Higher Engagement – Visualizing options keeps users engaged and reduces friction, especially on mobile devices where dropdowns can be cumbersome.

3. Improved Experience – Offering clear, tangible results improves user satisfaction by making their choices feel more concrete and rewarding.

Some Examples include:

  • Warby Parker – Their online eyewear quiz offers a simple, visual selection of face shapes, allowing customers to easily find the right glasses with just a click, instead of scrolling through endless options.

  • Nike by You – The sneaker customization tool lets users personalize their footwear with sliders for colors, materials, and designs. By making the options visual, Nike simplifies complex choices and drives engagement.

  • Harry’s – In the grooming subscription service’s checkout flow, they allow users to select delivery frequencies and product preferences via simple groupings, enhancing the user journey by making it more visual and tangible.

Making decisions visually engaging and tactile helps speed up actions and boosts engagement, resulting in better conversions for D2C brands.

SEO

🚀 Mastering URL Parameters: A Complete SEO Guide
Insights from Search Engine Journal

Managing URL parameters is a crucial aspect of SEO. While developers utilize them for tracking and filtering, they can lead to issues like crawling inefficiencies, duplicate content, and diluted ranking signals. Properly managing URL parameters can significantly improve your website’s visibility and search engine performance.

The Breakdown:

What Are URL Parameters?

URL parameters, or query strings, follow a ‘?’ symbol in URLs and serve purposes like tracking and reordering content. Despite their utility, they can cause duplicate content issues, leading search engines to treat the same content as separate URLs, which confuses ranking algorithms.

SEO Challenges with URL Parameters:

1. Duplicate Content: Multiple URLs displaying the same content can lead to keyword cannibalization.

2. Crawl Inefficiency: Search engines may waste resources crawling parameter-based URLs, overlooking more important pages.

3. Split Ranking Signals: When multiple URLs exist for the same page, ranking signals like backlinks are spread across them, weakening their SEO power.

4. Unattractive URLs: URLs with excessive parameters are less appealing and may lower click-through rates.

SEO Solutions

  • Limit Parameter-Based URLs: Eliminate unnecessary parameters and standardize their order to reduce duplicates.

  • Use Canonical Tags: Implement rel=”canonical” tags to consolidate ranking signals by directing search engines to the preferred URL.

  • Noindex Tags: Prevent indexing of parameter-based URLs that do not offer SEO value.

  • Robots.txt: Use robots.txt to block crawling of unnecessary parameter-based URLs.

Effectively managing URL parameters is key to improving your website’s SEO. By minimizing unnecessary parameters, using canonical tags, and controlling indexing with noindex tags and robots.txt, you can enhance crawl efficiency, reduce duplicate content, and boost your site’s rankings.

RETAIL

🎯 Boost Holiday Sales & Email Sign-Ups with Targeted Strategies
Insights from Chain Store Age

As the holiday season nears, retailers have prime opportunities to drive sales and grow their email newsletter subscribers. With the right approach, businesses can engage consumers and maximize revenue through effective promotions and sign-up incentives.

The Breakdown:

  • Newsletter Sign-Up Strategies: LiveIntent reports that 52% of consumers are more likely to subscribe to a newsletter if it offers exclusive content. Discounts on first purchases appeal to 45%, while 29% value brand reputation and content quality. However, 19% remain hesitant, even with enticing offers.

  • Holiday Shopping Trends: According to Coveo, 76% of shoppers plan to maintain or increase holiday spending, with 85% making online impulse buys, particularly in fashion. Digital offers drive 80% of these purchases, and categories like “gifts under $50” attract 61% of shoppers. Younger consumers, including Gen Z and millennials, favor online grocery shopping, with nearly 70% planning to use these services for holiday meals.

To increase sales and newsletter sign-ups, retailers should offer exclusive content or discounts for email subscribers. For holiday promotions, personalized gift categories and digital deals will appeal to impulse buyers, ensuring a boost in engagement, conversions, and overall revenue.

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🤳🏻TikTok is testing a new "Delete and Re-Edit" option, allowing users to remove and re-create edits made within the app on uploaded videos. This feature won't affect clips edited in third-party apps like CapCut but simplifies editing directly within TikTok.

🔎Search engine ads have dropped in popularity, with only 32% of consumers now using them to find special offers. In contrast, 48% of shoppers rely on in-store or online signage, making it the most used method.

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