Customers to Affiliates

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In this newsletter, you’ll see:

🌟 Transform Your TikTok Shop with a Dynamic Affiliate Army

🚀Snapchat and Spotify Showcase Innovations at 2024 NewFronts

🚀 Google's New Performance Max for Marketplaces

If you’re new to ScaleUP then a hearty welcome to you, you’ve reached the right place along with 50k+ CEOs, CMOS, and marketers.😉 Let’s get into it, shall we? Oh! Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!

TOGETHER WITH SHOELACE

Scale Your Ecommerce Growth Profitably with Shoelace

If you want to scale your ecommerce business both profitably and sustainably this year, check out Shoelace.

As the go-to ad agency for ambitious DTC brands, Shoelace consistently outperforms the competition, a statement that’s backed by data:

In a massive study for the full year of 2023, the data-sharing platform Varos analyzed the performance of over 5,800 ecommerce brands.

The results showed Shoelace clients at the top, with the highest ROAS figures across their categories, at an impressive 5.65x average.

Shoelace clients don’t just succeed, they have industry-leading performance.

There’s a reason why they’re the top ads agency recommended by Shopify.

Want more numbers? They increased a skincare brand’s revenue by 316% in just 3 weeks and doubled a fashion brand’s orders in 2 weeks. Intrigued? You should be.

Right now they’re offering 15% off your first month for new clients.

Ready to seriously grow your brand? Book a call with Shoelace today.

AFFILIATE MARKETING

🌟 Transform Your TikTok Shop with a Dynamic Affiliate Army
^{Includes Insights from Jonathan Snow}

TikTok Shop has become a battleground for creative marketing, and here's how you can capitalize on it with a vibrant affiliate program that turns your existing customers and influencers into a powerful promotional force.

1. Transform Customers into Affiliates

leverage your existing customer base! You can turn these satisfied buyers into active affiliates with a simple email campaign. Set up automated flows to sustain and expand this network effortlessly. Best part? They already own the product, so no samples are necessary!

2. Re-engage Past Influencers

Reach out to influencers you've previously worked with and offer enticing incentives for ongoing promotion. This strategy keeps your brand fresh in their minds and their audiences engaged with your products.

3. Strategic Collaborations through TikTok's Affiliate Marketplace

Harness the built-in power of TikTok's Affiliate Marketplace. Filter potential affiliates by niche, engagement, and demographic to build a targeted list of influencers. Then, blast out invitations directly through TikTok's user-friendly interface.

A better alternative is to use Insense. They help you find the best influencers and get campaign-ready content without your effort and save you and your team 40 hours a week! So go on and book your free 1-2-1 strategy call before 10th May and get $200 as a platform bonus for your first campaign! 

4. Automate Outreach with TikTok ShopBots

Streamline your affiliate recruitment with the use of outreach bots on TikTok Shop. These bots can send endless automated messages to creators, encouraging them to join your affiliate program and request product samples directly from your product cards.

5. Incentivize Routine Posting

Just like retaining customers, keeping affiliates active is crucial. Develop strategies such as higher commission tiers or exciting contests to motivate your affiliates to keep posting about your brand regularly.

Why This Strategy Wins:

By converting customers and influencers into affiliates, you create a marketing force that's deeply integrated with your brand. This approach not only drives sales but also builds a community around your products.

The Outcome:

Through these strategies, you're not just selling products; you're building an engaged community that grows alongside your brand. Expect a surge in conversions, a boost in brand loyalty, and a significant increase in overall online presence.

Give your TikTok marketing strategy the upgrade it deserves, and watch as your brand reaches new heights in the digital marketplace. 💚

SNAPCHAT AND SPOTIFY

🚀Snapchat and Spotify Showcase Innovations at 2024 NewFronts
^{Insights from Snapchat and MediaPost}

What's Up? At the 2024 IAB NewFronts, Snapchat and Spotify both unveiled significant updates aimed at expanding their advertising capabilities and enhancing user engagement through innovative content strategies.

The Breakdown:

Snapchat's AR Extensions and Content Partnerships: Snapchat introduced AR Extensions, enabling immersive advertising experiences across various ad formats, including Dynamic Product Ads and Snap Ads. These extensions allow brands to transform 2D images into interactive AR try-ons. 

Additionally, Snapchat's partnerships with NBCUniversal for the Paris 2024 Olympics and the launch of the Snap Sports Network underline its focus on enhancing sports content and engagement.

Spotify's Video Content Expansion: In its first NewFronts appearance, Spotify highlighted its shift towards more immersive video content, including video podcasts and music videos. This move is designed to align with the increasing consumer preference for visual media, offering new video ad formats such as video takeover ads, sponsored sessions, and opt-in video ads, which are activated when the app is in use.

As both platforms innovate and adapt to changing consumer preferences, they are set to offer advertisers more effective tools for engaging with diverse and dynamic audiences, thereby shaping the future of digital advertising in social media and music streaming.

GOOGLE ADS

🚀 Google's New Performance Max for Marketplaces
^{Insights from Search Engine Journal}

Google has launched "Performance Max for Marketplaces," a tailored advertising solution for e-commerce platform sellers. This new feature allows sellers to promote their products across Google’s expansive ad network—Search, Shopping, YouTube, Gmail, and more—without needing a personal website or a Google Merchant Center account.

The Breakdown:

• Easy Integration: Sellers can link their Google Ads accounts with their marketplace profiles, directing traffic straight to their listings and streamlining ad management.
  

• Increased Visibility: The service uses existing marketplace product data to automatically create ads, enhancing product exposure and potentially boosting sales.
  

• Simplified Conversion Tracking: All tracking and sales attribution are handled by the marketplace, simplifying the process for sellers and ensuring accurate performance metrics.
  

• Distinct from Standard Performance Max: This version focuses on broad market reach and utilizes direct marketplace data for ad creation, omitting the need for auto-created assets or URL expansion. It simplifies conversion tracking by integrating directly with marketplaces, avoiding the complexities of traditional ad campaigns.
  

Performance Max for Marketplaces opens Google’s sophisticated ad tools to a wider audience, particularly benefiting smaller vendors and new market entrants by removing common barriers to effective online advertising. As the program develops, more details on participating marketplaces and additional features are expected to emerge, reinforcing Google's commitment to adapting its advertising solutions to meet the evolving demands of the e-commerce landscape.

QUICK HITS

🅰️How brands on Amazon are turning new launches into mega 6-figure listings in just 2 months? Join Fortune 500 companies like Unilever and P&G and stand out with Stack Influence with over 11 million micro-influencers roster and the best part? Pay Influencers with Products Only! Sign up today!

❌ X introduces AI-powered news summaries for Premium subscribers, condensing trending discussions using its Grok AI engine

📹 YouTube unveils an AI-driven content inspiration tool, to empower creators with fresh ideas.

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