CTAs to win holiday and beyond

🚀 Tried and tested CTAs that truly engage, sell and beyond!

Howdy Readers🥰 

If only Chat GPT could do this -_-

In this newsletter, you will find:

🤑 CTAs to engage sell and beyond! 

🎁 YouTube Introduces Free Subscription Gifting for Creators

🛒 Consumer Trend Towards Increased Online Shopping in 2024

POWERFUL HOLIDAY CTAs

🤑 CTAs to engage sell and beyond! 
^{Insights from Chase Diamond}

With the holiday season fast approaching, marketers are gearing up to capitalize on this high-traffic period. One key element that can make or break a marketing campaign is the Call-to-Action (CTA). A well-crafted CTA not only grabs attention but also drives consumer behavior, leading to increased conversions and sales. Understanding and implementing different types of CTAs is crucial for any successful holiday marketing strategy.

⭐️ Benefit-Driven CTA

Benefit-driven CTAs focus on highlighting the main advantage of a product or service.

Emphasize the primary benefit to the consumer.

Link the action directly to the benefit, like using a personalized gift finder during holidays.

Examples: "Find your perfect holiday gift with our personalized guide!"

You can do this for your brand with Preezie’s personalized gift finder that engages customers through interactive questions and gives them the perfect gift suggestions. Check out today and have your gift finder up and running for the holiday. 

Personalized CTAs perform 202% better than standard ones (PayPal, 2023).

These CTAs are effective as they tap into the consumer’s desire for personal gain, especially during the gift-giving season.

‼️ Pain-Focused CTA

This type of CTA addresses specific problems or pain points of the audience.

Identify and empathize with a common customer problem. Offer a clear solution to this problem.

Examples: "End holiday shopping stress with our one-click gift solutions."

Honda's campaign featuring pain-focused CTAs saw a 200% increase in traffic 

Pain-focused CTAs are compelling as they offer tangible solutions, resonating with the holiday shopper’s need for convenience.

⏳ Urgency-Inducing CTA

Urgency-inducing CTAs create a sense of immediate need or scarcity.

Use time-limited offers or limited stock availability. Language should stress immediacy.

Examples: "Hurry! Grab our exclusive holiday deals before they expire!"

These CTAs are particularly effective during the holiday season as they tap into the time-sensitive nature of holiday shopping.

🧐 Curiosity-Inducing CTA

These CTAs pique the audience's interest by creating a knowledge gap.

Tease valuable information or a hidden benefit. Prompt action to discover more.

Research supports the effectiveness of curiosity in marketing, leading to higher engagement.