Control vs Creativity
🚀 Striking the perfect balance for a flourishing Influencer campaign
Howdy Readers 🥰
Peace at last….
In this newsletter, you’ll find:
🎨 Finding the Right Balance in Influencer Creative Freedom
📢 TikTok Boosts Offline Campaigns with UGC and Introduces New Image App
📺 Disney Expands Ad Reach, Meta Drops CTA Testing
TOGETHER WITH MARKETING SCROLL
How the best marketers handle surprise meetings without breaking a sweat
Has this ever happened to you?
You've just walked into the office, and bam—your boss wants a marketing meeting with you in three minutes.
At first you're freaking out…
But then you remember you've got Marketing Scroll.
So you whip out your phone and catch up on the 60-word news nuggets that make you look like you've got it all together for the meeting. Whew.
Never walk into a meeting unprepared again.
INFLUENCER MARKETING
🎨 Finding the Right Balance in Influencer Creative Freedom
Insights from Return On Influence
Ever wondered how much creative freedom to give influencers? The balance between control and creativity depends on two factors: familiarity and complexity.
Here’s how to navigate this balance effectively:
🌟 When to Be Hands-On
For new partnerships or complex products, you need to be more involved:
New Influencer Collaborations: When starting with a new creator or less experienced influencers, provide clear guidelines, successful content examples, detailed fact sheets, and product tutorials. Align on the creative concept and review the first draft to ensure accuracy and brand consistency.
Complex Products: If your product is intricate, detailed guidance is crucial to prevent misinformation. Make sure to approve content before it goes live.
Complex Content Types: Some content formats, like comprehensive product walkthroughs, require more guidance. Simpler formats, such as a “day in my life” video, need less input.
🌟 When to Align on Concepts
As familiarity grows and product complexity decreases, you can relax your control:
Regular Collaborations and Experienced Creators: Familiar influencers or those with significant experience need less guidance. They understand your brand and can produce high-quality content with minimal input.
New Creative Directions: Wh