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Howdy Readers ๐ฅฐย

In this newsletter, youโll find:
๐ชConnect & Conquer: Amazon Affiliate Secrets
๐ผ Microsoft Ads: Key September Updates
๐ Google Ads: Transition from Video Action to Demand Gen by 2025
TOGETHER WITH PLANABLE
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AFFILIATE MARKETING
๐ชConnect & Conquer: Amazon Affiliate Secrets
Insights from Levanta
To succeed in affiliate marketing as an Amazon brand, building strong relationships with partners who are eager to promote your products is crucial. Hereโs a streamlined guide to finding and connecting with suitable affiliate publishers.
Step 1: Find Suitable Affiliate Partners
Affiliate partners vary widely, from TikTok influencers to content creators in niche publications. Selecting the right type of partner is key. Here are some affiliate channels to consider:
Publications/Websites: Leverage content-driven platforms that use informative articles and reviews to promote affiliate links.
Social Media: Utilize platforms like Instagram, TikTok, and Facebook, where influencers can share affiliate links in their profiles or posts.
Email Marketing: Engage with newsletters that send out curated content and affiliate offers to their subscribers.
YouTube & Podcasts: Tap into video and audio creators who include affiliate links in descriptions or show notes.
Coupon and Deal Sites: Offer exclusive deals through coupon websites with affiliate links.
Mobile Apps: Partner with apps that integrate affiliate links as part of their ad revenue model.
To unlock external traffic and scale your revenue, consider connecting with the best revenue-generating affiliates, creators, and publishers through platforms like Levanta. It can help you get your Amazon products featured in major publications and drive high-intent traffic to your store.
Step 2: Identify the Right Person to Contact
After identifying potential publications, find the appropriate person to contact. This depends on the size of the publisher:
Small Publishers: Finding the right contact is usually straightforwardโcheck the โAbout Usโ page or use a contact form.
Large Publishers: For bigger sites owned by media conglomerates, determine whether you should contact someone on the commercial or editorial side.
Key Roles to Consider:
Commercial Team: Look for roles like Affiliate Marketing Manager or Partnerships Manager, who handle affiliate relationships.
Editorial Team: