Connect and Conquer

🚀 Sell more on Amazon with connections.

September 05, 2024

In partnership with

Howdy Readers 🥰 

In this newsletter, you’ll find:

💪Connect & Conquer: Amazon Affiliate Secrets

💼 Microsoft Ads: Key September Updates

🚀 Google Ads: Transition from Video Action to Demand Gen by 2025

If you’re new to ScaleUP then a hearty welcome to you, you’ve reached the right place along with 50k+ CEOs, CMOS, and marketers.😉 Let’s get into it, shall we? Oh! Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!

TOGETHER WITH PLANABLE

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AFFILIATE MARKETING

💪Connect & Conquer: Amazon Affiliate Secrets
Insights from Levanta

To succeed in affiliate marketing as an Amazon brand, building strong relationships with partners who are eager to promote your products is crucial. Here’s a streamlined guide to finding and connecting with suitable affiliate publishers.

Step 1: Find Suitable Affiliate Partners

Affiliate partners vary widely, from TikTok influencers to content creators in niche publications. Selecting the right type of partner is key. Here are some affiliate channels to consider:

  • Publications/Websites: Leverage content-driven platforms that use informative articles and reviews to promote affiliate links.

  • Social Media: Utilize platforms like Instagram, TikTok, and Facebook, where influencers can share affiliate links in their profiles or posts.

  • Email Marketing: Engage with newsletters that send out curated content and affiliate offers to their subscribers.

  • YouTube & Podcasts: Tap into video and audio creators who include affiliate links in descriptions or show notes.

  • Coupon and Deal Sites: Offer exclusive deals through coupon websites with affiliate links.

  • Mobile Apps: Partner with apps that integrate affiliate links as part of their ad revenue model.

To unlock external traffic and scale your revenue, consider connecting with the best revenue-generating affiliates, creators, and publishers through platforms like Levanta. It can help you get your Amazon products featured in major publications and drive high-intent traffic to your store.

Step 2: Identify the Right Person to Contact

After identifying potential publications, find the appropriate person to contact. This depends on the size of the publisher:

  • Small Publishers: Finding the right contact is usually straightforward—check the “About Us” page or use a contact form.

  • Large Publishers: For bigger sites owned by media conglomerates, determine whether you should contact someone on the commercial or editorial side.

Key Roles to Consider:

  • Commercial Team: Look for roles like Affiliate Marketing Manager or Partnerships Manager, who handle affiliate relationships.

  • Editorial Team: Editors and Writers are ideal contacts if you want your products featured in content.

LinkedIn is an invaluable resource for finding the right contact. Use LinkedIn Sales Navigator for refined searches by job title and seniority.

Step 3: Secure Contact Information

Once you’ve identified the right person, the next step is obtaining their contact details. Here are some effective methods:

  • Slack Channels: Industry-specific Slack communities can provide direct messaging opportunities or contact details.

  • Email Finder Tools: Use tools like Clearbit, Hunter.io, or Voila Norbert to discover professional email addresses.

  • LinkedIn: Send a connection request with a brief introductory message, but avoid pitching immediately.

  • Email Permutator: Generate potential email addresses based on known patterns within a domain.

  • Email Verifier: Use tools like verifyemailaddress.org to confirm the validity of the email addresses you find.

By following these steps, you’ll be well-equipped to build a network of affiliate publishers who can effectively promote your Amazon products and drive sales.

MICROSOFT ADS

💼 Microsoft Ads: Key September Updates
Insights from Microsoft

Microsoft Advertising continues to evolve its platform with updates that improve ad effectiveness across various formats. These changes focus on enhanced bidding strategies, new creative options, and expanded support for Connected TV (CTV) ads, making it easier for businesses to engage their target audience.

The Breakdown:

  • Display and Video Ads: Microsoft now offers updated bidding strategies, targeting options, and conversion tracking, allowing advertisers more flexibility in customizing display and video ads for better campaign optimization.

  • Native Ads Upgrades: Businesses can now add logos and call-to-action buttons to native ads, enhancing user engagement. Automated call-to-action features can be set or imported directly from Google Ads.

  • IAS Verification: Advertisers can ensure brand safety with IAS verification for video, display, and native ads, making sure ads are reaching real, verified audiences.

  • Connected TV Ads: New support for longer CTV ad formats (45 and 75 seconds) along with AI-powered creative recommendations allows businesses to deliver more dynamic ads to larger audiences.

  • Performance Max Campaigns: Microsoft’s Performance Max campaigns now support Google imports, introducing search term insights and search themes to optimize campaign performance.

These updates provide advertisers with more creative control and better tools to engage their audience. The integration of AI expanded CTV support, and enhanced verification features ensure businesses can maximize conversions and protect their brand across platforms.

GOOGLE ADS

🚀 Google Ads: Transition from Video Action to Demand Gen by 2025
Insights from Search Engine Land

Google Ads is preparing to shift Video Action Campaigns (VAC) to Demand Gen campaigns by 2025, offering advertisers increased flexibility and broader reach by combining video and image ads across multiple platforms.

The Breakdown:

  • Multi-Format Campaigns: Demand Gen campaigns will allow advertisers to use both video and image assets in a single campaign, maximizing engagement and ad performance.

  • Broader Reach: Ad placements will expand beyond YouTube to platforms like Discover and Gmail, tapping into an audience of 3 billion monthly users.

  • Improved Targeting: Lookalike segments will help advertisers reach new customers similar to their existing audience, improving precision in targeting.

  • Performance Boost: Early results indicate a 20% increase in conversions, with companies like DoorDash reporting a 15x higher conversion rate and 50% more efficient cost per action than VAC.

Businesses are encouraged to start exploring Demand Gen campaigns before the transition, gaining a competitive advantage and optimizing their ad strategies for better results in the future.

QUICK HITS

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📹Video trends in 2024 are showing a shift towards extended short-form content, with YouTube seeing a 39% rise in uploads over 30 seconds and TikTok experiencing increased engagement with 1-2 minute clips. 

📄Google is introducing a new “Masthead format requirements” page, launching on October 3, 2024. This consolidated resource will centralize and streamline all guidelines for masthead ads on YouTube and Google TV into one location.

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