Claims that never fail!
🚀The best Claim testing framework for Claims that never fail!
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In this newsletter you will find:
💪Claims that never fail!
🔓Unlocking Insights: 3 Underused Google Search Console Reports
🚀 Power of Inclusive Advertising and Prompt Engineering for Better Ad Copy
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CLAIM TESTING
💪Claims that never fail!
Insights from Conjointly
Claims testing is a strategic approach that allows brands to hone in on the most persuasive messages for their products, emphasizing their unique value in a competitive market. Here’s how you can navigate the intricacies of claims testing to optimize your brand communication effectively.
Understanding Claims and Claims Testing
A claim is a statement that highlights your product's unique attributes, benefits, or the expertise behind it, across various channels.
Claims testing is a research methodology designed to identify which claims resonate most with your target audience. It's crucial for differentiating your product and ensuring transparency in an era where consumers increasingly demand authenticity and clarity from brands.
Types of Claims
Benefit Claims: Address what consumers gain, ranging from functional and emotional benefits to societal or moral advantages.
Reason to Believe (RTB): Provide evidence supporting the product's efficacy, through its sourcing, process, or ingredients, among other factors.
Targeting Claims: Specify who the product is ideal for, based on occasion or persona.
Claims Presentation Methods
Single Claim: Used for products in categories with lower perce