
Howdy Readers 🥰Â

In this newsletter, you’ll have:
📈 Uncharted Ad Strategies for DTC Brands: High Potential, Low Competition
🚀 X Optimizes Ad Platform for SMB Performance
🤩Meta’s Latest Ad Features: Overlays & Comment Control
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AD STRATEGIES
📈 Uncharted Ad Strategies for DTC Brands: High Potential, Low Competition
With digital spaces becoming increasingly saturated, DTC brands benefit from exploring alternative advertising channels that offer fewer competitors and high-impact reach. Here are creative, low-competition strategies for the holiday season that promise substantial returns, plus tips for executing each effectively.
Podcast Ads: Building Brand Trust through Personal Connection
Podcast advertising allows brands to engage listeners in a trusted, less crowded space. 47% of Americans listen to podcasts regularly, and studies show podcast ads yield up to 70% recall due to the bond between listeners and hosts. For brands, this medium is a rare blend of high engagement with low competition.
Kimbo Coffee leveraged this style by running Ads directly on Spotify but what works better is Partnering up with hosts whose audiences align with your brand’s target demographic. Utilize mid-roll placements to maximize engagement, and offer trackable promo codes to measure ad impact effectively.Â
TV Advertising through WonderAds: Affordable Reach on a Big Screen
TV remains one of the most effective advertising mediums, but historically, it’s been daunting for smaller brands due to high costs. Now, WonderAds, powered by Tatari, makes TV accessible with programmatic buying across linear, streaming, and online video. DTC brands can now reach broad audiences with the precision of digital ads while enjoying full control and transparency over ad spend and campaign performance. It’s simple, measurable, and adaptable—just like digital channels. Go on and learn how to maximize growth with TV today!
Digital Out-of-Home (DOOH): High-Impact Location-Based Targeting
DOOH advertising, such as digital billboards in high-traffic areas, combines broad reach with location-based targeting. Unlike static ads, programmatic DOOH lets you display ads at optimal times, such as during peak foot traffic, boosting engagement and visibility.
Execution Tip: Choose locations with a high concentration of your target demographic. Adding QR codes to digital billboards can direct viewers to an exclusive landing page, making DOOH highly interactive and trackable.
4. OTT Streaming Ads: Addressable TV with Precise Targeting
OTT platforms like Hulu and Roku allow brands to reach viewers through targeted ads based on viewing habits and demographic data, giving DTC brands the impact of TV with the specificity of digital. With completion rates over 90%, OTT ads keep viewers’ attention and improve ad recall.