Casual Scrolls To Eager Buys
🚀Tried and tested ways to turn browsers into buyers in seconds!
Howdy Readers 🥰
😩It’ll take time to recover!
In this newsletter you’ll find:
🚀 Browsers to Buyers: Engaging Strategies
📺 Connected TV (CTV) Emerges as a Leading Ad Channel
😮💨 Experiencing a Brief Respite in Ad Costs
TOGETHER WITH AMPLITUDE
Find out which campaigns and channels are working–fast.
Adobe Analytics might be the grandfather of web analytics solutions, but today’s leading organizations need a more holistic view of the customer journey.
Amplitude gives marketers self-service insights into which campaigns, channels, and customer segments are the most valuable so you can maximize lifetime value.
Discover 7 reasons why others are making the switch from Adobe Analytics to Amplitude for a more cost-effective–yet powerful and comprehensive–digital analytics solution.
Learn how to choose the right digital analytics platform for your team!
ENGAGING STRATEGIES
🚀 Browsers to Buyers: Engaging Strategies
Imagine those sneakers you've been eyeing online. You visit the page now and then, admire them from afar, but haven't clicked 'buy' yet. That's window shopping. Here’s how to turn those casual browsers into eager buyers:
🙇♂️ Initiate Engagement Immediately
Window shoppers are curious but hesitant. Engage them from the get-go:
A timely welcome pop-up can ask them directly about their needs.
Introduce a quick quiz to understand their preferences, offering personalized product suggestions in return.
Create custom bundles showing value, like “Buy A and B together, get them at $60 instead of $90.”
Quick Tips:
A nudge towards a bestseller as they're leaving, or a persistent recommendation, can softly push them towards a decision.
Use Smart Recognition to capture their emails and re-engage them through emails, It’s CAN-SPAM Compliant and can grow your email list 10x faster. Try it for free now!
🙌 Encourage Active Participation on Your Site
Get them involved by letting them create something of their own on your site. This interaction can lead to increased engagement and brand loyalty:
Use product page prompts like, “Eyeing this? Why not add to your wishlist?” after they’ve spent some time on a page.