The CAC method to Ad Success
🚀 Leveraging Customer Archetypes Cards to win better engagement and more!
Howdy Readers 🥰Â
In this newsletter, you’ll find:
🎯 Revamp Your Facebook Ad Strategy for Maximum ROI
🚀 AR's Impact on Attention: Enhancing Video with Augmented Reality
👀 Google Case Study Highlights the Impact of Structured Data on Search Visibility
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🤩Vodafone decreased CPA by 16% with the Target CPA tool
🚀Bombas Increase ROAS by 50% with First-Ever Holiday Slippers Campaigns
📈Ferrero Group Achieve 125% Increase in vCTR with Taboola Custom Creative Media Campaign
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FACEBOOK ADS
🎯 Revamp Your Facebook Ad Strategy for Maximum ROI
Insights from Stan OleryÂ
Most Facebook ad strategies are all too similar:
Random user-generated content (UGC) from creators.
Traffic campaigns with narrowly targeted interests.
Retargeting campaigns focused on IG & FB page visitors.
Can these strategies effectively bring in new customers?
Not really, they tend to overspend.
Yet, many of these brands:
Boast 100k+ followers across social platforms.
Understand their Lifetime Value (LTV), Customer Acquisition Cost (CAC), and contribution margins.
Have 30k+ product reviews with an average rating of 4.5 stars.
So, they’re sitting on a treasure trove. Here’s how to unlock it using the Customer Archetypes Cards (CACs) process.
Step 0: Identify Potential Customers