The CAC method to Ad Success
๐ Leveraging Customer Archetypes Cards to win better engagement and more!
Howdy Readers ๐ฅฐย
In this newsletter, youโll find:
๐ฏ Revamp Your Facebook Ad Strategy for Maximum ROI
๐ AR's Impact on Attention: Enhancing Video with Augmented Reality
๐ Google Case Study Highlights the Impact of Structured Data on Search Visibility
TOGETHER WITH TABOOLA
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๐คฉVodafone decreased CPA by 16% with the Target CPA tool
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๐Ferrero Group Achieve 125% Increase in vCTR with Taboola Custom Creative Media Campaign
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FACEBOOK ADS
๐ฏ Revamp Your Facebook Ad Strategy for Maximum ROI
Insights from Stan Oleryย
Most Facebook ad strategies are all too similar:
Random user-generated content (UGC) from creators.
Traffic campaigns with narrowly targeted interests.
Retargeting campaigns focused on IG & FB page visitors.
Can these strategies effectively bring in new customers?
Not really, they tend to overspend.
Yet, many of these brands:
Boast 100k+ followers across social platforms.
Understand their Lifetime Value (LTV), Customer Acquisition Cost (CAC), and contribution margins.
Have 30k+ product reviews with an average rating of 4.5 stars.
So, theyโre sitting on a treasure trove. Hereโs how to unlock it using the Customer Archetypes Cards (CACs) process.
Step 0: Identify Potential Customers