Boost Ads with Love
🚀A New take on leveraging Positive reviews to increase reach and sales
In partnership with
Howdy Readers 🥰Â
In this newsletter, you’ll find:
🚀Boost Ad Performance with a Customer-Driven Framework
🎯 Harnessing CTV for Effective Holiday Advertising
âš¡ Optimizing for a Shorter Holiday Shopping Season
TOGETHER WITH PLANABLE
The Ultimate Content Collaboration Platform
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AD PERFORMANCE
🚀Boost Ad Performance with a Customer-Driven Framework
Insights from Luis Camacho
To enhance your ad performance, it’s crucial to align your messaging with what your customers already love about your product. This streamlined, customer-backed approach helps you create ads that resonate and convert.
Step 1 - Gather Customer Reviews: Start by collecting all 5-star customer reviews and testimonials. These reviews are a goldmine of insights, highlighting what your customers appreciate most. If you don’t have enough 5-star reviews, include 4-star ones as well.
Step 2 - Organize the Data: Organize the gathered reviews into a spreadsheet. Remove any duplicates to ensure you’re working with clean, accurate data. To further enhance your content strategy, consider using Lately’s AI-driven platform to generate 200% more leads with social media 🚀.
Step 3 - Create a Word Cloud: Use a Word Cloud generator to input your organized reviews. This will visually show the most common words and phrases customers use, revealing your key selling points.
Step 4 - Brainstorm Ad Concept: Take the prominent words from your word cloud and use them to brainstorm new ad concepts and headlines. Ensure your creative direction aligns with what customers already love about your product.
Step 5 - Develop Key Phrases and Visuals: Craft headlines using the key phrases identified in the word cloud, and develop visuals that complement these messages. Alternatively, you can start with visual concepts and then match them with strong, customer-inspired headlines.
Step 6 - Review Negative Feedback: Don’t overlook negative reviews, especially 1-star feedback. Analyzing these can help you identify common complaints to avoid or address in your ad content.
The Psychology at Play
This framework leverages Social Proof by using real customer feedback to persuade potential buyers. It also taps into the Availability Heuristic, making frequently mentioned benefits more prominent and memorable for your audience.
By following these steps, you can create ads that are both effective and aligned with your customer’s values, leading to improved ad performance and stronger engagement.
CTV
🎯 Harnessing CTV for Effective Holiday Advertising
Insights from EMARKETER