Beyond Search and Social
🚀 The secret to all your Ad Problems
Howdy Readers 🥰
In this newsletter you’ll find:
🚀Beyond Search & Social: 3 Strategies to Broaden Your Reach
🛒 Optimizing Amazon Ads: Maximize Efficiency, Minimize Waste
🔍 Google’s Content Refresh Guidelines: How to Stay Relevant
TOGETHER WITH MINISOCIAL
Are You Tired of Paying for Influencer Platforms Just To End Up Doing Everything Yourself?
You're busy. Your time is valuable. You need a platform that cuts out the unnecessary busy work.
Native, Tushy, and 1,000+ DTC brands trust minisocial to book AND manage their influencer marketing projects from start to finish.
minisocial's expert team hand-selects creators for your brand (no random AI matching) who can execute high-quality micro-influencer, UGC campaigns flawlessly. The only lift from your end is:
Submitting a brief
Approving your creators
Download your new, fully licensed content and watch as 100's new micro-influencers share about your brand on socials.
Stop paying for platforms that add more work to your plate.
As a new brand, you can get 15% off your first project so get started and get 25 micro-influencer posts & assets for only $1,700!
SEARCH AND SOCIAL
🚀Beyond Search & Social: 3 Strategies to Broaden Your Reach
Worried about the day when your Search and Social campaigns might not deliver the same results? You’re not alone. Many marketers find success with these channels but know that relying solely on them can be risky. It’s essential to explore new avenues to keep adding fresh customers to your funnel.
One effective way to diversify is by testing new platforms, particularly through Native Advertising. Native advertising blends seamlessly with the content around it, making ads feel more organic and less intrusive, which can lead to higher engagement and better performance.
Here’s how you can expand beyond Search and Social campaigns with native advertising:
1️⃣ Optimize Performance Goals with Native Advertising
Native platforms often operate on a CPC (cost per click) model, similar to Search and Social Media, allowing you to pay only when a user shows interest. This ensures you continue to drive leads and sales while expanding your reach. Look for native platforms that leverage pixels to optimize toward your performance goals, giving you the same control and precision you’re used to with Search and Social.
2️⃣ Repurpose Social Media Creative for Native Campaigns
Don’t have time to create new assets for native ads? Start by repurposing your existing social media creative. Native ads can mimic the look and feel of social media, allowing you to reuse your most effective images, videos, and captions. This approach can save time and costs while maintaining the consistency of your brand’s messaging across platforms.
3️⃣ Extend Your Reach Beyond Walled Gardens
It’s comfortable to stick within the ecosystems of Google and Meta, but expanding your reach is crucial. Native advertising allows you to engage with your audience on their preferred websites, outside the familiar walled gardens. For a brand-safe option, consider platforms like Taboola Select, which gives access to premium publishers like Yahoo and Business Insider. With features like Featured Placements and Maximize Conversions bidding, you can target top-tier audiences while reducing your CPA by an average of 17%. Meet an account strategist to start your campaign today!
Diversifying your ad strategy is essential to sustaining and growing your customer base. By exploring Native Advertising, which offers a more organic and engaging ad experience, repurposing existing creative, and expanding beyond traditional channels, you can ensure your brand continues to thrive even as the landscape evolves.
AMAZON ADS
🛒 Optimizing Amazon Ads: Maximize Efficiency, Minimize Waste
Insights from Search Engine Land
Effective Amazon ad strategies can significantly enhance your business growth, but without careful planning, ad spend can quickly become inefficient. This guide outlines practical approaches to ensure your budget is used effectively.