Beyond the LTV Lie!
🚀Scale your FB Ads the right way beyond the LTV Lie!
Together with
Howdy Readers 🥰
In this newsletter you’ll find:
🚀 D2C Facebook Advertising in 2024: The Untold Secret of Sophistication Levels
⚡ Riding the Post-Super Bowl Advertising Storm
🔍 Google's Enhanced E-Commerce: Product Variants & Return Clarity
TOGETHER WITH SIDEBEAN
Become your own CFO
Nobody trained us founders on forecasting growth, calculating our runway, or improving profit margins.
That’s your CFO’s job, but until you can hire one, it’s up to you!
We’ve helped 500+ founders take ownership of their financials through a 1-week LIVE workshop where we cover,
Calculating your runway
Forecasting customer growth
Budgeting rounds of funding
Driver-based financial modeling
UNLOCKING MARKET SOPHISTICATION
🚀 D2C Facebook Advertising in 2024: The Untold Secret of Sophistication Levels
Insights from Stan Olery
Achieving profitability in Facebook ads has become a nuanced art. The key, largely unspoken among D2C marketers, lies in leveraging Market Sophistication Levels. This strategy ensures your ads not only capture attention but also decisively win over your audience, making them choose you over competitors without solely depending on the long-term Lifetime Value (LTV) metric.
👀 THE PROBLEM
After the iOS 14 update, marketing strategies increasingly focused on Lifetime Value (LTV) to justify rising advertising costs and disappointing campaign outcomes. This approach, widely adopted by marketers, promised scalability and future profits. However, it frequently resulted in financial difficulties for businesses, underscoring the vital need for strategies that deliver immediate and significant impacts. This is where sophistication levels come in.
🙌 THE SOLUTION
STEP 1:
Understanding