Beyond the Funnel to Win Sales
🚀 Understanding the power of Intent and tapping into B2B Success
Howdy Readers 🥰
In this newsletter, you’ll find
🧐 Understanding Buying Intent in B2B Marketing
📈 Snapchat Shares Fresh Data on Ads
📅 Best Times to Post on Social Media in 2024
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BUYING INTENT
🧐 Understanding Buying Intent in B2B Marketing
Insights from Pierre Herubel
B2B Marketers often overestimate their influence, falling into the illusion of importance. They mistakenly believe that buyers are always "in their funnel" and analyze every little action of the buyer as progress. For example, assuming a downloaded ebook signifies serious interest, it might just be forgotten.
The Misconception of Activation
Marketers aim to "activate" buyers through aggressive tactics like bombarding them with emails for weeks.
The Reality of Buyer Intent
Buyers have many priorities. Your product is just one item on a long list until it becomes urgent. Marketers need to understand that they are just one of the many factors influencing buying intent.
Understanding Intent