Better Questions, Better Sales
🚀 Ask questions that truly help you increase sales while also getting you a goldmine of data
Howdy Readers 🥰
In this newsletter, you’ll see:
? Better Questions, Better Sales
🌟 Disney and Walmart Unite to Revolutionize Advertising
📊 Analyzing Current Trends in Social Media Advertising
TOGETHER WITH CHARGEFLOW
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CUSTOMER SURVEY
? Better Questions, Better Sales
Insights from Sven Muchow
To Win in Surveys Simply asking customers “Where did you hear about us?” is no longer enough. To truly optimize marketing efforts and enhance the shopping experience, you need to delve deeper. Here’s how enhanced post-purchase surveys can transform basic data collection into a goldmine of actionable insights.
Advanced Questions for Deeper Insights
Understanding customer motivations and concerns goes beyond basic inquiries. By implementing more detailed questions, brands can gain a clearer picture of what drives purchases and how to improve marketing strategies. Here are some transformative questions to include in post-purchase surveys:
🔎 Identifying Purchase Concerns
"What were the main concerns you had before purchasing?"
This question uncovers hesitations or doubts customers experience, offering clues on how to reassure future buyers.
🧐 Exploring Alternatives
"Did you consider any alternatives? If so, which ones and why?"
Insights from this question reveal your competitors' strengths and your product's relative appeal.
🙇♂️ Understanding Decision Factors
"What was the main reason for your purchase?"
An open-ended approach provides more detailed reasons beyond generic answers, allowing for more targeted messaging in marketing.