Best BFCM Ever?
π Kill it with Five most effective BFCM strategies to sell like never before!
Howdy Readersπ₯°Β
Companyβs winter bbqs, never looked so good π
In this newsletter, you will find:
π€5 Effective Strategies to Boost Sales for Cyber Monday and Black Friday
β Holiday Marketing: Pinterest & Microsoft Insights
π― Snapchat's Emotional Edge: Elevating Brand Connections
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DIGITAL MARKETING
π€5 Effective Strategies to Boost Sales for Cyber Monday and Black Friday
In the competitive landscape of Cyber Monday and Black Friday, innovative strategies are crucial for businesses to stand out and maximize their sales. These five strategies leverage current digital marketing trends and consumer behaviors to create an impactful sales campaign.
1. Video-Only Advertising Approach
Transforming Static Ads to Videos: Replace all static image ads with looping 5-second videos. This not only engages customers more effectively but also allows for precise retargeting of those who interact with the content.
Building Anticipation: Implement a daily content strategy leading up to the launch. Start with a primary video to grab attention, followed by a series of retargeted ads for viewers and potential customers, culminating in a major launch event.
Efficient Retargeting: Use a top-funnel video ad strategy, retargeting everyone who watches or interacts with the ad with varied content for seven days leading up to the launch.
2. VIP Engagement Strategy
Creating a VIP List: Develop a dedicated Black Friday/Cyber Monday (BFCM) section on your website and encourage visitors to sign up for exclusive promotions.
Customized User Experience: