More they Believe More you Sell!
🚀 TikTok's new Ad library & a friendship with Woocommerce.
Howdy Readers🥰
When 'Add to Cart becomes your favorite game 🛒💳🎮
In this newsletter, you will find:
🧩Making Confirmation Bias Work for Your Brand
🎉 TikTok just launched an upgraded version of its Ad Library!
🤩 WooCommerce to club with TikTok
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🧩Making Confirmation Bias Work for Your Brand
Did you know buyers tend to seek confirmation for their pre-existing beliefs? Including when making BIG decisions like purchasing new software or a high-end fashion product.
Stay with us as we explore this more:
Picture this: You're planning to start a podcast 🎙️ and you want to avoid past mistakes of unnecessary pricey purchases on a hobby you’re just starting to explore
This time, you're rigorously researching beginner-friendly and affordable podcasting equipment. After hours of research and almost giving up you come across an influencer’s TikTok video for a brand with the best Podcast equipment for beginners. Its customer reviews are featured as well. With its quality & affordability, it’s the perfect one for you. Focused on these glowing reviews, you cannot see any negatives and make the purchase.
🧠Voila, you've just experienced Confirmation Bias - our innate tendency to favor information that aligns with our beliefs, while disregarding contradicting evidence. Let's delve deeper into this fascinating psychological phenomenon:
The Science of Confirmation Bias
Confirmation bias is our instinctive lean towards info that backs our existing beliefs, while we ignore conflicting data. It subtly guides our decisions as we focus on supportive evidence and disregards the rest.
Ever championed your preferred phone brand without trying others? That's confirmation bias at work.
Science of what your customers think!
Your customers are influenced by confirmation bias, whether they're aware of it or not.🤷♂️
When they approach your product or service with a particular mindset, they're likely to seek out information that supports this perspective, neglecting opposing views.
As a result, brands that acknowledge this bias can strategically design their marketing campaigns, products, and customer experiences.🚀
How To Apply This
🛒E-commerce
Curate reviews to influence decisions
Customers often base their buying decisions on product reviews. To leverage this, curate your product reviews in a way that presents your products in the most positive light, let them know you don’t have customers, you have FANS!
To do this effectively you can use influencers and generate quick UGC with platforms like Insense, starting at just $50! You can Book a free strategy here call and get $200 on us for the first campaign!
But remember, No cheating! Honesty and transparency are essential.