Bankruptcy to $975 Million

🚀 The Story Loom and the power of branding pivot and right positioning.

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In this newsletter, you’ll find:

🚀 How Loom Transformed to a $975M Powerhouse

🚀 7 LinkedIn Ad Settings and Tactics You Didn’t Know You Needed

🛒 Amazon Takes on Shein and TikTok with New Discount Storefront

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LOOM

🚀 How Loom Transformed to a $975M Powerhouse
^{Insights from Ognjen Gatalo}

Loom, on the verge of bankruptcy, turned its fortune around and achieved an astonishing $975M exit. Here’s the story of their transformation:

1) Redefining Their Identity

The Challenge:

The market was saturated with screen recording tools, and Loom needed a fresh angle to stand out.

The Strategy:

Loom rebranded as “asynchronous video messaging for work,” distinguishing themselves from the competition.

Implementation:

• Revamped their website content
  

• Redesigned branding elements
  

• Shifted their communication approach

This redefined identity helped Loom capture a unique space in the market, making them more than just another tool.