Howdy Readers π₯°Β
Itβs easy but difficult sometimes πΒ
In this newsletter you will find:
π Better Backlinks, Better Traffic, Better Sales!
π§ Google Unveils 3DModel for Product Insights
π¨ The Bad Ad Epidemic: Unpacking the Impact
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LINK BUILDING
π Better Backlinks, Better Traffic, Better Sales!
Insights from Irina Nica, Hubspot
Despite your content's brilliance, Google is looking for the vote of confidence that backlinks to your site signify. They're like the digital word-of-mouth for your site's authority and trustworthiness. Here's the lowdown on a few clever, white-hat methods to boost your backlinks.
π 1. Claim Your Unlinked Shoutouts
One of the simplest methods to score quality backlinks is reclaiming unlinked brand mentions. Tools like Google Alerts, BuzzSumo, or Ahrefs can help you track who's talking about your brand. If they haven't linked back to you, a polite request can often secure that all-important link. This tactic extends beyond just your brand name to events you host, research you've published, or even notable team members' mentions.
π 2. Embed Yourself in Context
Ever noticed articles peppered with "Read More" or "Recommended Articles" sections? Those are contextual links, and they're gold.Β
The trick is identifying articles related to your content that already have such sections and reaching out. Tools and Google searches can help you find these opportunities. Remember, personalization and persuasion in your pitch can make all the difference.
π 3. Score a Spot on 'Best Of' Lists
Comparison articles or "Best X for Y" roundups are a goldmine for visibility and backlinks. Use keyword research tools to gauge the popularity of these articles in your niche. Getting your product or service featured can amplify your brand, drive product trials, and earn you those sought-after backlinks.
Alex Birkett, formerly of HubSpot, empha