Back From the Dead!
🚀 Revive dead Ads and Kill Q4 and beyond!
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🚀 Back From The Dead Q4 Ads: Revive those Golden Ads!Â
REVIVE Q4 ADS
🚀 Back From The Dead Q4 Ads: Revive those Golden Ads!Â
Insights from Jake Abrams
For media buyers facing underperforming ads in the crucial Q4 period, shutting down campaigns isn't the only solution. Instead, a strategic approach can breathe new life into creatives that initially showed promise but are currently struggling.
Creating a New CBO Campaign
  - Launch a fresh Campaign Budget Optimization (CBO) campaign.
  - Structure it with individual ad sets for each creative, accommodating potentially over 20 ad sets.
Optimizing Creatives within Ad Sets
  - Introduce three variations of each creative within its respective ad set.
  - Implement bid control with a maximum bid strategy for each ad set.
Adjusting Bid Caps for Efficiency
  - Set the bid cap at 20-25% above your actual Cost Per Acquisition (CPA) goal to ensure competitiveness.
  - Relaunch creatives that previously showed potential but later faltered.
Monitoring and Modifying Ad Spend
  - Closely track the actual expenditure of your campaign.
  - Incrementally adjust bid caps: increase by 20% if the campaign is under-spending, or decrease by 10% if it's over-spending and underperforming.
Rather than discontinuing Q4 campaigns that aren't meeting expectations, a structured and monitored approach of restructuring and bid adjustment can revitalize previously effective creatives. This strategy allows media buyers to recalibrate their campaigns, potentially restoring their effectiveness and ensuring optimal spend and performance during this critical period.
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