Audience Secrets for Influencer Wins
🚀 Qualify audiences and influence them to quantify sales
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In this newsletter you’ll find:
🎯 The Power of Audience Qualification and Influencer Marketing
📧 LinkedIn Enhances Sponsored Content with Newsletters
🛠️ New Advertising Innovations from Amazon and LinkedIn
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INFLUENCER MARKETING
🎯 The Power of Audience Qualification and Influencer Marketing
Insights from AdWorld and Tomer Hen
Effective marketing often hinges on addressing key problems directly and finding innovative solutions. Here’s how significant challenges were tackled and a breakthrough was found.
The Problems:
Ineffective Ad Spend
An initial product launch fails not due to the product itself but because of the approach to acquiring customers. Following the typical advice of losing money on front-end sales with hopes of recouping through repeat buyers leads into a financial hole. Competing against brands with larger budgets on platforms like Meta results in unsustainable customer acquisition costs.
High Costs and Low Returns
The challenge is evident as high Meta prices make it nearly impossible not to lose money. Brands spending $130 to acquire a $40 sale can afford to wait for a payoff; a smaller brand cannot. Despite numerous tests and adjustments to ads, the results won’t improve. The strategy of relying solely on paid ads will drain resources and yield poor returns.
The Solution: Qualifying the Audience and Leveraging Influencer Marketing