The Art of the Ask
🚀 Strike the balance that sells more in every email
Howdy Readers 🥰
In this newsletter, you’ll find:
💡 The Balance Between Value and Sales in eCom Emails
🔑 Enhancing Contextual Ads at Cannes
🚀 Disney and Uber Innovate with New Ad Formats to Boost Engagement
TOGETHER WITH 1440 MEDIA
Seeking impartial news? Meet 1440.
Every day, 3.5 million readers turn to 1440 for their factual news. We sift through 100+ sources to bring you a complete summary of politics, global events, business, and culture, all in a brief 5-minute email. Enjoy an impartial news experience.
EMAIL MARKETING
💡 The Balance Between Value and Sales in eCom Emails
Insights from Tobi Chapman
Every eCom brand has heard it: “Send value-based emails.”
And while that’s undeniably true, it’s possible to swing too far in the other direction, neglecting sales entirely.
📚 Why Value-Based Emails Matter
Value-based emails are fantastic for:
Nurturing: Building a relationship with your audience.
Educating: Providing useful information that benefits your subscribers.
Indoctrinating: Engaging customers with your brand story and values.
These emails can even generate sales indirectly, without any explicit incentive.
💸 Don’t Forget to Ask for the Sale
However, sometimes you simply need to ask customers to buy. If you don’t ask, you don’t get. Promotional and sales-based emails are crucial, but the key is to be strategic.
📈 Strategic Sales Emails
Mix It Up: Alternate between value and promotional emails to keep your audience engaged without feeling overwhelmed by sales pitches.
Targeted Offers: Send personalized offers based on customer behavior and preferences.
Clear CTAs: Ensure your call-to-actions are compelling and straightforward.
For these to work you need to keep growing your email list. To do this easily use Smart Recognition. It captured the emails of majority of your site’s anonymous traffic. Go on try it for free now!
The Takeaway
Balancing value and sales in your email strategy is essential. Nurture your audience with value, but don’t hesitate to ask for the sale. Be strategic, and you’ll see the results. 🌟