Amp up Collabs, Amp up Sales

🚀 The power of creators and how it worked wonders for Myra Philippines.

Howdy Readers 🥰 

It hurts, it truly does!!

In this newsletter you will find:

🌟 Myra Philippines: Amplifying Sales with Innovative Collaboration Ads

🤩 YouTube Enhances Tools: Audience Insights and Streamlined Uploads

🚀 LinkedIn Enhances Campaign and Page Engagement Tools

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SOCIAL MEDIA ADS

🌟 Myra Philippines: Amplifying Sales with Innovative Collaboration Ads
_{Insights from Meta} 

👀 The Scene: 

Myra Philippines, a beloved Filipino skincare brand by UL Skin Sciences, Inc., recently embraced Facebook and Instagram's partnership and Reels ads, leading to a remarkable 3X boost in incremental add-to-cart events. 

🎯 The Objective:

Exploring New Creative Avenues

Driven by curiosity, Myra sought to explore the impact of collaborating with content creators on its online sales, focusing on its facial moisturizer range.

🙌 The Strategy:

Leveraging Creator Partnerships for Enhanced Engagement

Myra ventured into partnership ads and Reel ads to test the effectiveness of engaging with renowned beauty influencers. 

The brand collaborated with creators and these ads, marked as Sponsored, showcased the products alongside a "Shop Now" button, guiding users to Myra's Shopee e-commerce store.

🤓 The Evaluation: 

A two-cell conversion lift study was implemented to assess the campaign's success, comparing the traditional Collaborative Ads against a blend of partnership ads, Reels ads, and Collaborative Ads. This holistic approach is optimized for conversions across Facebook and Instagram's Feeds, Reels, and Stories.