Amazon Growth Feels Broken?
🚨How Smart Traffic Fixes Amazon Growth, HubSpot’s Big AI Upgrade, and more!
Howdy Readers 🥰
In this newsletter, you’ll find:
🤓 The Retention Quality Index (RQI): A Smarter Way to Measure Loyalty
🚀 HubSpot’s Big AI Upgrade
🏆 Ad of the Day
If you’re new to ScaleUP then a hearty welcome to you, you’ve reached the right place along with 50k+ CEOs, CMOS, and marketers. Let’s get into it, shall we? Oh! Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!
Together with Neurons
Maximize Brand Impact with Every Campaign
What if you could predict how memorable your campaign is, before it even launches?
With Neurons AI, you can.
Make smarter brand decisions by knowing how your creatives will perform in terms of attention, engagement, and memorability, backed up by consumer neuroscience.
Instantly get AI-powered recommendations to refine your visuals and ensure your campaigns leave a lasting impression.
No more guesswork, just confident, data-backed creative decisions.
Top global brands like Google, Facebook, and Coca-Cola use Neurons to optimize for brand impact, driving results like a 73% lift in CTR and a 20% increase in brand awareness.
Improve Brand & Campaign Performance with Neurons today
🚨 Why Amazon Growth Feels Broken (And How Smart Traffic Fixes It)
You’re scaling spend, optimizing bids, refreshing creatives. But your organic rankings? Stuck. Your ACOS? Creeping up. Conversion? Unchanged.
This isn’t a media buying problem, it’s a traffic quality problem.
Most DTC brands treat Amazon like a faucet. Turn on the ads, expect flow. But Amazon doesn’t just rank based on volume. It ranks based on behavioral intent what shoppers do once they land on your listing.
The Traffic Amazon Ranks Higher
Amazon’s A9 algorithm quietly favors products with “purchase-like signals”:
Time on page, Scroll depth, Add-to-carts, Low bounce rates, Fewer back-to-search exits
Cold, indifferent ad clicks tank those signals.
But traffic from a trusted YouTube demo or curated product guide? That shopper shows up pre-sold. They engage like buyers, not browsers.
That behavior doesn’t just convert it tells Amazon:
“This listing is the right answer.”
And Amazon rewards it with rank.
What the Smart Brands Already Know
Brands like Caraway and Goli don’t just run affiliate programs, they engineer performance-based traffic funnels with one goal: send the kind of click Amazon wants more of.
They’re:
Partnering with content-first creators and publishers
Sending traffic that aligns with high-converting keyword searches
Matching pre-sell narratives to listing angles
Paying only when it converts
It’s not about gaming Amazon, it’s about feeding it the kind of traffic it’s designed to reward.
Amazon’s not broken. But your mix might be. With Levanta, you tap into a vetted network of 10,000+ creators, optimized for Amazon growth. Track performance, match messaging, and scale what converts. You can get your free Projection here.
If your rankings are slipping and your margins are evaporating, more ads won’t save you. But smarter traffic will.
🚀 HubSpot’s Big AI Upgrade
Insights from SEJ
At Spring Spotlight 2025, HubSpot rolled out over 200 new features designed to streamline marketing, sales, and support operations. With AI at the core, the platform now offers smarter tools that help businesses scale efficiently while improving team collaboration and speed.
The Breakdown:
AI-Powered Breeze Agents: HubSpot introduced four Breeze Agents to automate key workflows across marketing, sales, and support. Early adopters have already resolved over 50% of support tickets via automation, significantly cutting average handling time and improving customer service.
Upgraded Marketing Hub: Enterprise users now get Lookalike Lists for targeting, Journey Automation with real-time behavioral adaptation, and Multi-Account Management tools for easier campaign reuse, asset copying, and centralized oversight.
Focused AI Workspaces: New Sales, Success, and Help Desk Workspaces give each team a centralized hub to act on insights, manage tasks, and collaborate effectively—minimizing tool-switching and maximizing impact.
HubSpot’s broader shift integrates AI directly into day-to-day workflows. Instead of standalone AI tools, the system enhances existing processes, helping smaller teams scale without technical overhead.
🏆 Ad of the Day
What Works:
“Your growth starts with the first purchase” is a smart dual-meaning line. It ties product results (height) with shopping behavior, making the CTA emotionally and logically compelling.
Clean, warm visuals highlight a safe, family-friendly vibe. Each product is clearly shown with its benefits in view. The background supports wellness and morning routine themes.
“Enjoy 15% OFF” with a bold, clear discount code (THFIRST). It removes friction for first-time buyers and encourages trial.
What Works Better:
There are no testimonials, reviews, or trust stats shown. Even a small “Loved by 10,000+ families” could build credibility.
Broader Insights:
This is a well-structured intro offer ad built for conversion optimization. It doesn’t just sell a product — it sells a starting point for transformation. Perfect candidate for retargeting audiences from awareness campaigns or as a landing page hero.
Advertise with Us
Wanna put out your message in front of over 50,000 best marketers and decision makers?
We are concerned about everything DTC and its winning strategies. If you liked what you read, why not join the 50k+ marketers from 13k+ DTC brands who have already subscribed? Just follow this.
At ScaleUP, we care about our readers and want to provide the best possible experience. That's why we always look for ways to improve our content and connect with our audience. If you'd like to stay in touch, be sure to follow us EVERYWHERE🥰
Thanks for your support :) We'll be back again with more such content 🥳