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In this newsletter, you will find:
🚀 Innovative Customer Acquisition Strategies for 2024
🤖 Unlocking AI Visibility: The Impact of Generative Engine Optimization (GEO)
👀 Google Grapples with Unprecedented Spam Slaughter
2024 CUSTOMER ACQUISITION INNOVATION
🚀 Innovative Customer Acquisition Strategies for 2024
In 2024, acquiring new customers cost-effectively demands inventive strategies beyond conventional norms. As the marketplace evolves, diversification and innovation are key to maintaining the vitality of your business's customer acquisition efforts.
📹 Live Commerce Adoption
Live commerce, blending entertainment with instant purchasing, is revolutionizing shopping experiences.
Explore live commerce avenues on platforms like TikTok to capitalize on this emerging trend.
Collaborate with influencers for live product showcases, tapping into untapped markets.
Live commerce will account for 20% of all e-commerce by 2026.
Early adoption of live commerce in markets where it's still nascent offers a significant competitive advantage.
📊 Diversifying Marketplaces
Overreliance on single platforms like Shopify for e-commerce can be a vulnerability.
Expand to additional marketplaces that offer traffic benefits without compromising brand experience.
You can also check out Nift, to reach highly engaged audiences from the biggest brands in the world. Through their network, you can reach high intent audience and ensure thousands of first-time customers monthly.
🎁 A top jewelry brand saw 6,976 first-time buyers at less than 50% of the cost of paid social.
▶️ A top streaming service gained 33,139 trial subscribers well below their target costs.
🤗 America’s #1 meal kit added 16,472 first-time buyers in just one quarter.
How? Well to know and understand this click here and book your free demo call with Nift now!
👤 Focus on Zero and First-Party Data
In the wake of privacy changes, the value of third-party data is waning.
Collect direct customer data through interactions like quizzes and SMS.
Employ customer data platforms to analyze and leverage this information.
Direct data collection is becoming indispensable for creating targeted marketing strategies and personalizing customer experiences.
🤝 Partnership Marketing Innovation
Collaborative marketing efforts can unlock new customer segments and shared value.